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articles about revenue

3 Reasons Executives Should Care About Revenue Management

1. Achieve profitability and revenue targets The first reason executives should care about revenue management is because that is how you can achieve profitability and revenue targets. I often hear executives lamenting that they struggle to hit targets, from revenue to profit and even market share. Most organizations spend a lot of their time and resources, pushing […]

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articles about revenue

So You Think You Understand Revenues

Revenue is one of the most misunderstood, mismanaged, and neglected measures in business. Consequently, many executives still rely on gut feel, rather than on hard data, to make revenue decisions—often destroying value in the process. We’ve seen this happen in the dozens of companies we’ve studied. Consider the short shrift revenue gets on accounting reports, […]

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articles about revenue

Revenue

In business, revenue or turnover is income that a company receives from its normal business activities, usually from the sale of goods and services to customers. In many countries, revenue is referred to as turnover. Some companies receive revenue from interest, royalties, or other fees. Revenue may refer to business income in general, or it […]